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The city of Tijuana is situated in a region once inhabited by the Kumeyaay Indians, a tribe of Yuman-speaking hunter-gatherers. Europeans first arrived in 1542, when the Portuguese/Spanish explorer João Rodrigues Cabrilho toured the coastline of the area, which was later mapped in 1602 by Sebastián Viscaíno. In 1769, Father Juan Crespí documented more detailed information about the area that would one day be called the Valley of Tijuana and Father Junípero Serra founded the first mission of Alta California in San Diego.
More settlement of the area took place near the end of the mission era when José María Echendía, governor of the Baja California and Alta California, awarded a large land grant to Santiago Argüello in 1829. This large cattle ranch, Rancho Tía Juana ("Aunt Jane Ranch"), covered 100 sq km.
In 1848, as a result of the Mexican-American war with the United States, Mexico lost all of Alta California. Tijuana acquired a new and distinct character and purpose on the international border. The city began to shed its cattle ranching origins and began to play in a new role, forming a socio-economic structure for the city.
The year 1889 marked the beginning of the urban settlement, when descendants of Santiago Argüello and Agustín Olvera entered an agreement to begin development of the city of Tijuana. The agreement was dated July 11 of that year. Decades later, during the second Symposium of History held in 1975, this date was recognized as the date the city was founded.
Tijuana saw its future in tourism from its inception. From the end of the 19th century to the first decades of the 20th, the city attracted large numbers of Californians crossing over the border, coming to Mexico for trade and entertainment.
During the Mexican Revolution, Tijuana was also a small stage for revolutionaries loyal to Ricardo Flores Magón, who took over the city in 1911. Shortly, thereafter, federal troops arrived and routed the rebels. Being so close to the action, San Diegans could watch the battle from the safety of the international border.
In 1916, the Feria San Diego, California Panamá brought a great number of visitors to the neighboring American city to the north. Tijuana took the opportunity to attract these tourists to the other side of the border with Feria Típica Mexicana. The fair included curio shops, regional foods, thermal baths, horse racing and boxing matches. With this event, the city became universally known as a tourist destination.
The 1920s changed Tijuana forever when the enactment of prohibition in the US sent droves of Americans across the border to partake in legal drinking and gambling. Large and impressive casinos opened, like Agua Caliente in Tijuana. The Caesar Salad was invented during this period in the city in a hotel named Cesar on the now reknowned Avenida Revolucion.
The international events of the following years had profound repercussions on the city. Tourism increased significantly as innumerable Americans came to Tijuana to enjoy the nightlife. In addition, the large number of Mexican citizens from all over the country began to relocate to Tijuana, tripling the population. Between 1940 and 1950 the city grew from 21,971 to 65,364 inhabitants.
In the 1950s, when nightlife and tourism began to decline, the city started to restructure its tourist industry, by promoting a more family oriented scene. Tijuana began to develop a greater variety of attractions and activities to offer its visitors.
In 1994 PRI presidential candidate Luis Donaldo Colosio was assassinated in Tijuana while making an appearance in the plaza of Colonia Lomas Taurinas, a neighborhood nestled in a valley near Centro. The shooter was caught and imprisoned, but doubts remain about who his paymaster might have been. Every year, the city's inhabitants commerate the anniversary of his assassination with a memorial.
Today, the Tijuana-San Ysidro border crossing is the most crossed international land border in the world. Although tourism constitutes a large part of this movement, Tijuana and its surrounding area has become a major player in NAFTA with new maquiladoras and industrial plants.
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